How to Add a QR Code to a Print Advertisement
Print advertising has always been hard to measure. A QR code on your ad gives you exact scan counts, scan times, and device data — the first hard number you've ever had from print.
Step-by-step guide
- 1Define the call to actionWhat should readers do? Visit a landing page, claim an offer, watch a video, or sign up? Choose one clear action.
- 2Create a dynamic QR codeUse a dynamic code with a UTM-tracked URL to the landing page. Update the destination if you run an A/B test.
- 3Design the QR code into your adAllocate space in your ad layout — minimum 2cm × 2cm with clear surrounding space.
Try our free tool to get started
Open free QR code generator →Pro tips
- →Include a short URL alongside the QR code for readers who prefer typing.
- →Track scan counts in Dynamic QR and conversions on your landing page to calculate print ad ROI.
- →Use unique QR codes per publication to compare which print channels perform best.
Static vs dynamic QR code — which should you use?
Dynamic is strongly recommended for print ads. You'll want to update the landing page for different promotions, run A/B tests on destinations, and measure long-term performance.
Get dynamic QR codes — from $9/monthCommon questions
Can I use a QR code to measure print ad ROI?
Yes — Dynamic QR tracks every scan with a timestamp, giving you a direct measurement of how many people responded to your ad.
How do I know which publication drives more scans?
Create a unique QR code per publication in Dynamic QR and compare scan analytics across placements.
What should a print ad QR code link to?
A dedicated landing page matching the ad's offer — not your homepage. The more specific the destination, the higher the conversion.
Upgrade to Dynamic QR
Edit links anytime. Track every scan. One flat price — no scan limits.