How-To Guide
How to Use QR Codes at Your Trade Show Booth
Trade show attendees collect stacks of brochures they never read. A QR code at your booth captures their interest digitally — they scan it once and your content is on their phone, your lead is in your CRM.
Step-by-step guide
- 1Decide your QR code goalLead capture form, product catalog PDF, demo booking page, or company website — pick the most valuable for your audience.
- 2Create a dynamic QR codeLink to your chosen destination. Dynamic lets you update the URL between shows without reprinting booth materials.
- 3Display prominently at your boothLarge format at the back wall, on table displays, and on handout cards.
Try our free tool to get started
Open free QR code generator →Pro tips
- →Large = better. Print at least 15cm × 15cm on booth signage for visibility from a distance.
- →Include a clear benefit near the QR code: 'Scan for free product demo' or 'Scan to get the full catalog'.
- →Use one dynamic QR code per show and update the destination for each show's specific offer.
Static vs dynamic QR code — which should you use?
Dynamic is essential for trade show booths. You'll reuse banners across shows, update offers per event, and want analytics on which shows drive the most engagement.
Get dynamic QR codes — from $9/monthCommon questions
What should a trade show QR code link to?
Lead capture form (highest value), product brochure, demo booking, or company website.
Can I track which trade show drove the most scans?
Yes — create one QR code per show in Dynamic QR and compare scan analytics across events.
How large should a trade show booth QR code be?
At least 10cm × 10cm for close scanning, 20cm+ for visibility from across the aisle.
Upgrade to Dynamic QR
Edit links anytime. Track every scan. One flat price — no scan limits.
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