Step-by-Step Guide
How to Create a QR Code for Shipping Labels
A QR code on shipping labels or packaging inserts links customers to tracking pages, return portals, product registration, and unboxing instructions — turning the delivery moment into an engagement opportunity.
Step-by-step instructions
- 1Decide what the QR links toPopular uses: product registration form, video setup guide, return/exchange portal, review request, loyalty signup, or exclusive discount for next purchase.
- 2Create a dynamic URL QR codeGo to dynamicqrcreator.com/tools/url-qr, paste your URL, and generate. Use a dynamic code — packaging is printed in bulk and the URL may need to change after printing.
- 3Add to packaging insert or outer labelDownload as SVG and provide to your packaging printer. Packaging inserts: 3cm × 3cm minimum. Outer label: only if the label is large enough to include QR and required legal text.
- 4Update the destination for seasonal promotionsPoint the packaging QR code to a holiday offer in November, a review request in January, and product education in other months — all from the same printed packaging run.
Tips for best results
- →The unboxing moment is when excitement peaks — use it to request a review or social share
- →Dynamic codes are essential for packaging — you can't reprint 10,000 boxes
- →Link to a video unboxing/setup guide to reduce customer support calls
Common questions
Can I add a QR code to shipping labels without redesigning packaging?
Yes — add a QR code sticker to existing packaging. For new packaging runs, incorporate the QR into the design. Dynamic codes ensure the sticker remains useful even if the destination URL changes.
What's the best QR code use for e-commerce packaging?
A review request QR code on the packing slip is the highest-ROI use. Customers who received their order successfully are primed to leave a positive review — make it a one-scan action.