QR Code Analytics & Scan Tracking — Everything You Can Measure
Dynamic QR codes track every scan — device type, operating system, location, and time. All analytics included automatically, no setup required.
What QR code analytics tell you
Why scan tracking matters
- 1Measure campaign ROIKnow exactly how many people responded to each printed campaign — poster, flyer, packaging
- 2Optimize placementCompare scan rates across different surfaces or locations to learn what works
- 3Prove value to clientsFor agencies and freelancers, scan analytics are concrete proof that print campaigns drove traffic
Static vs. dynamic: tracking comparison
- ·Free
- ·No tracking
- ·No analytics
- ·No redirect — encodes destination directly
Static codes have no tracking capability — they encode the destination directly with no server in between.
- ·From $9/mo
- ·Full scan analytics
- ·Redirect-based — editable
- ·Every scan event is logged
Every scan event is logged with device, location, and time data.
Get dynamic QR codes →Common questions
Can you track QR code scans?
Yes — with dynamic QR codes. Static QR codes cannot be tracked because they encode the destination directly with no redirect server. Dynamic QR codes route through a redirect server that logs each scan event, including device type, operating system, location, and time.
What analytics does Dynamic QR provide?
Dynamic QR dynamic QR codes track: total scans, unique scans, device type (smartphone/tablet/desktop), operating system (iOS/Android), scan country and region, and scan time (hour and day). All analytics are available in your dashboard.
Are QR code analytics GDPR compliant?
Dynamic QR analytics do not collect personal data about individual users. Scan events are logged at the device type and region level — no personally identifiable information is stored.
How do I set up QR code tracking?
Create a dynamic QR code on Dynamic QR (from $9/month). All dynamic codes include built-in scan tracking automatically — no extra setup needed. View analytics in your dashboard after your first scan.