QR Code for Press Kit: Which Type to Use and How
Journalists and media contacts need assets fast. A QR code on printed materials gives instant access to your complete press kit. Here's the best QR code type for press kit, how to set it up in minutes, and when a free static code is enough vs. when you need dynamic.
Dynamic QR codes for press kit — edit after printing, track every scan
No scan limits. Change destinations anytime. $9/month or $150 lifetime.
What type of QR code works for press kit?
Share your full press kit via QR code — media can access logos, photos, bios, and press releases instantly. The most flexible approach is a URL QR code linking to a page that hosts your press kit content — menu, form, PDF, social profile, or any other resource.
For one-time use: a free static QR code works fine. For ongoing use — especially if your content or destination might change, or if you want to see how many people scan — a dynamic QR code is the right choice.
how to create a press kit QR code
- 1Create your press kitHost on Dropbox, Google Drive, your website, or a press kit platform like Presskit.
- 2Create a dynamic QR codeLink the press kit URL to a Dynamic QR code — update assets without reprinting.
- 3Add to promotional materialsInclude on business cards, event programs, and product sheets.
Common press kit QR code uses
- ✓musicians
- ✓authors
- ✓startups
- ✓public figures
- ✓brands
Free vs. paid: which do you need?
Best for one-time or personal press kit use. The destination is fixed permanently — if your link changes, you need a new QR code. No scan tracking.
Create free static QR →Best for business press kit use. Change the destination anytime without reprinting. Track how many people scan, when, and from which device. No scan limits.
Get dynamic QR codes →Common questions
What type of QR code should I use for press kit?
Share your full press kit via QR code — media can access logos, photos, bios, and press releases instantly. A URL QR code is the most flexible — it links to any page that hosts your press kit content. For ongoing use, a dynamic QR code lets you update the destination without reprinting.
Do I need a paid QR code for press kit?
For one-time or personal use, a free static QR code is sufficient. For business use — especially if the destination might change or you want to track scans — a dynamic QR code from $9/month or $150 lifetime is recommended.
What should a press kit include?
Logo files (SVG, PNG), high-res photos, bio, key facts, press releases, and contact information.
Can I update press kit files without reprinting?
Yes — update files at the same URL or update the QR code destination in Dynamic QR.
What format should I use to host a press kit?
A hosted website page or Dropbox/Google Drive folder with organized assets is ideal.