QR Codes on Postcards
Add QR codes to direct mail postcards to drive traffic to landing pages, offers, and events — boosting response rates from physical mail campaigns.
Direct mail postcards have limited space and no clickable links. A QR code bridges the gap between physical mail and digital action.
Dynamic QR codes on postcards — edit after printing, track every scan
No scan limits. Change destinations anytime. $9/month or $150 lifetime.
How to put a QR code on postcards
- 1Define the postcard CTAOne action per postcard: register, shop, donate, or RSVP. The QR code should match the headline CTA.
- 2Create a dynamic QR codeGenerate a QR code on Dynamic QR. Track scan rates to measure postcard campaign ROI.
- 3Design the postcardPlace the QR code prominently with a short instruction: 'Scan to RSVP' or 'Scan for exclusive offer'. Minimum size: 2.5cm × 2.5cm.
- 4Track scans per campaignUse a unique dynamic QR code per mailing campaign to attribute scans to each batch.
Common uses for QR codes on postcards
- ✓Real estate 'just listed' postcard with listing link
- ✓Retail sale promotion with landing page
- ✓Event invitation with RSVP link
- ✓Nonprofit fundraising campaign with donation page
Why use dynamic QR codes on postcards?
Change where your QR code on postcards points at any time — no reprinting needed.
See how many people scan your postcards QR code, when, and from which device.
Dynamic QR never caps scans — whether 10 or 10,000 people scan your postcards.
Or $150 one-time lifetime purchase. No hidden fees, no scan caps, no code limits.
Common questions
Do QR codes on postcards improve response rates?
Yes — studies show QR codes on direct mail increase response rates by removing the friction of typing URLs. Scan rates of 2–8% are typical for targeted mailings.
Should I use a unique QR code for each postcard recipient?
For most campaigns, one QR code per campaign batch is sufficient. For personalized direct mail, unique codes per recipient enable individual tracking.
How big should a QR code be on a postcard?
At least 2.5cm × 2.5cm (1 inch) on a standard 4×6 postcard. This is comfortably scannable when holding the card.