QR Code for Media Kit: Which Type to Use and How
Media contacts need high-res assets fast and can't wait for email replies. A QR code gives them instant access to everything they need. Here's the best QR code type for media kit, how to set it up in minutes, and when a free static code is enough vs. when you need dynamic.
Dynamic QR codes for media kit — edit after printing, track every scan
No scan limits. Change destinations anytime. $9/month or $150 lifetime.
What type of QR code works for media kit?
Give journalists and partners instant access to your media kit assets via a QR code on promotional materials. The most flexible approach is a URL QR code linking to a page that hosts your media kit content — menu, form, PDF, social profile, or any other resource.
For one-time use: a free static QR code works fine. For ongoing use — especially if your content or destination might change, or if you want to see how many people scan — a dynamic QR code is the right choice.
how to create a media kit QR code
- 1Host your media kit assetsUpload to Google Drive, Dropbox, or a dedicated media kit page on your website.
- 2Create a dynamic QR codeLink the media kit URL to a Dynamic QR code — update assets without reprinting materials.
- 3Include on event materials and press passesAdd to press event signage, business cards, and sponsorship packages.
Common media kit QR code uses
- ✓brands
- ✓influencers
- ✓nonprofits
- ✓event organizers
- ✓startups
Free vs. paid: which do you need?
Best for one-time or personal media kit use. The destination is fixed permanently — if your link changes, you need a new QR code. No scan tracking.
Create free static QR →Best for business media kit use. Change the destination anytime without reprinting. Track how many people scan, when, and from which device. No scan limits.
Get dynamic QR codes →Common questions
What type of QR code should I use for media kit?
Give journalists and partners instant access to your media kit assets via a QR code on promotional materials. A URL QR code is the most flexible — it links to any page that hosts your media kit content. For ongoing use, a dynamic QR code lets you update the destination without reprinting.
Do I need a paid QR code for media kit?
For one-time or personal use, a free static QR code is sufficient. For business use — especially if the destination might change or you want to track scans — a dynamic QR code from $9/month or $150 lifetime is recommended.
What should a media kit include?
High-res logos, brand photos, company overview, key stats, press releases, and contact information.
Can I update media kit assets without reprinting?
Yes — replace files at the same URL or update the QR code destination in Dynamic QR.
What's the best format for hosting a media kit?
A website page with organized sections is ideal. A Dropbox or Google Drive folder works for asset-heavy kits.